About the Role
We are looking for a data-driven Performance Marketing Specialist with 3–4 years of experience in managing paid campaigns across multiple digital platforms. The ideal candidate should be skilled in campaign strategy, audience targeting, AI-powered optimization, analytics, and lead generation with a robust focus on ROI.

Key Responsibilities:

Plan, execute, and optimize campaigns across Google Ads (Search, Display, Performance Max, YouTube), Meta Ads, LinkedIn Ads, and Remarketing.
Manage campaign budgets to maximize ROI, ROAS, and lead quality.
Research target audiences, create custom/lookalike audiences, and perform competitor analysis.
Set up and manage GA4, GTM, Meta Pixel, LinkedIn Insight Tag, Google Ads Conversion Tracking, and UTM tracking for accurate attribution.
Monitor and optimize campaign performance to improve CTR (Click-Through Rate) , CVR (Conversion Rate ) , CPC (Cost Per Click ), CPL (Cost Per Lead ), CPA (Cost Per Acquisition ), Quality Score, and overall conversions.
Conduct A/B testing for ad creatives, copy, audiences, bidding strategies,



and landing pages.
Build performance dashboards and reports using Looker Studio and provide actionable insights.
Use AI tools (ChatGPT, Gemini, Claude, Perplexity, Copilot, etc.) for audience research, keyword analysis, ad copy, campaign optimization, reporting, and automation.
Collaborate with SEO, Content, Design, Development, and Sales teams to achieve business goals.
Stay updated with the latest digital marketing trends, AI tools, and advertising platform updates.

Required Skills

Google Ads, Meta Ads Manager & LinkedIn Campaign Manager
Google Analytics 4 (GA4), Google Tag Manager (GTM), Looker Studio
UTM Tracking, Conversion Tracking & Attribution
Meta Pixel, Conversion API (preferred)
Audience Targeting & Remarketing
Conversion Rate Optimization (CRO) & A/B Testing
Budget Planning & Bid Strategy
Advanced Excel/Google Sheets
Strong analytical, reporting, and problem-solving skills
Hands-o

📌 Specialist - Performance Marketing & Growth (Gurugram)
🏢 Findoc
📍 Gurugram