Join the pioneer tribe. AI-First since December 2023.

Position: Senior Director of Performance Marketing, AI-First

Total Annual Package: Up to $240,000 USD + comprehensive advantages
Base: Up to $200,000 USD
Performance bonus: up to 20% of base, paid monthly

Location: Remote (Global)

Role Overview
Puffy, a market-leading, nine-figure D2C brand and Top 5 US mattress brand with over $1 billion in sales, is hiring a Senior Director of Performance Marketing to own a multi-million-dollar monthly paid engine across Google and Meta with full authority over systems, measurement, creative testing, capital allocation, and team, reporting directly to the CEO.

This role exists to convert a multi-million-dollar paid budget into maximum contribution margin, building the decision systems, measurement infrastructure, and team that let the revenue engine run and scale without day-to-day executive involvement.

The Problems You'll Own:

Primary: Grow revenue while holding margin:



Grow revenue from a multi-million-dollar monthly paid budget across the two major platforms while holding contribution margin after returns and financing. This is a high-AOV, sparse-conversion category where each added dollar of spend normally returns less. The job is to push growth to the point where margin still holds. Allocate capital on true marginal return, not platform-reported ROAS. Convert efficiency to profit through a contribution-margin lens, after returns and financing costs, not ROAS in isolation.

Secondary: Build the system that runs the scaling decisions: Design and document the rules that govern spend: when to pause, when to increase budget, when to pull back, and the measurement each decision depends on. The system should run the scaling without day-to-day executive oversight.

The Career Accelerator:
This is not a role where you manage dashboards and present decks. The scope is scarce: very few Senior Directors of Performance Marketing get simultaneous authority over multi-million-dolla

📌 Senior Director (Mumbai)
🏢 Puffy
📍 Mumbai