About ECL Finance Limited
Edelweiss is one of India’s leading financial services conglomerates, serving a diversified client base across domestic and global markets. ECL Finance Limited (ECLF) is the MSME lending arm of Edelweiss Financial Services.
We play a critical role in India’s expanding credit ecosystem by enabling Micro, Small and Medium Enterprises (MSMEs) with timely, flexible and innovative financial solutions. MSMEs form the backbone of India’s economy, and our purpose is to empower them to grow, sustain and scale their businesses.
Our mission is to be a trusted financial partner to entrepreneurs in the Priority Sector, helping unlock their potential and contribute meaningfully to India’s economic progress and the vision of Atmanirbhar Bharat.

About the Role
The Regional Sales Manager is responsible for driving SME secured lending (LAP) business across assigned locations by leading a direct sales team, sourcing through connectors and self-channels, and ensuring achievement of business, profitability, and service metrics. The role focuses on market expansion,



customer acquisition, and end-to-end sales execution while maintaining strong internal and external stakeholder relationships.
Reporting To: Zonal Sales Manager/DST Head
Location: [City/Region]

Qualifications & Experience
Graduate in any discipline; MBA preferred.
13+ years of experience in Banking, Financial Services, or Insurance with strong exposure to SME secured lending.
Proven experience in handling regional sales teams and achieving business targets.

Key Responsibilities
Sales & Business Development
Manage and lead a direct sales team for sourcing LAP business through connector channels.
Drive achievement of login, sanction, and disbursement targets at individual and regional levels.
Acquire current SME customers through direct sourcing and self-generated leads.
Ensure profitability and business growth across assigned locations.
Market Expansion & Marketing Activities
Execute marketing initiati

📌 Regional Sales Manager-Small Business LAP (India)
🏢 ECL FINANCE
📍 India