Senior Digital Marketing ExecutiveJob Type
Full time
Experience
4 to 5 Years
Location
Balewadi, Pune (Work from Office)
Job Overview
The Sr. Digital Marketing Executive will be responsible for strategizing, executing, and managing digital marketing initiatives with a strong focus on Social Media Marketing. The ideal candidate should have proven experience in organic marketing, content strategy, influencer marketing, community building, paid social campaigns, analytics, and brand growth.
Tasks & Activities
· Develop and execute social media strategies across LinkedIn, Instagram, Facebook, X, YouTube, and other digital platforms.
· Plan and optimize paid campaigns across Meta, LinkedIn, and other social platforms.
· Drive organic growth through content planning, brand storytelling, and community engagement.
· Create monthly content calendars and campaign plans aligned with business goals.
· Plan, execute, and manage influencer marketing campaigns from creator outreach to performance reporting.
· Analyze campaign performance using Meta Business Suite, LinkedIn Analytics,



Google Analytics, and platform insights.
· Collaborate with design and content teams to deliver consistent brand communication.
· Stay updated with social media trends, AI tools, and emerging digital marketing practices.
Responsibilities
· Manage end-to-end social media and digital marketing campaigns.
· Own the social media presence and brand growth across platforms.
· Build and execute organic marketing strategies to improve reach and engagement.
· Manage influencer collaborations and evaluate campaign ROI.
· Create dashboards, reports, and performance insights for stakeholders.
· Coordinate with cross-functional teams to achieve marketing objectives.
· Manage campaign budgets and ensure optimal resource utilization.
Requirements
· Bachelor's degree in Marketing, Business, Communications, or a related field.
· 4–5 years of experience in Social Media Marketing or Digital Marketing, preferably in an ag

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