Location - Remote
Timing - Normal regular time - US overlap time zone
Salesforce Marketing Cloud Personalization Resource
Job Description | Marketing Cloud Engagement, Personalization, Data Cloud, and Multi-Business-Unit Delivery

Position Summary
The Salesforce Marketing Cloud Personalization resource will be responsible for designing, implementing, and optimizing personalized customer experiences across digital channels using Salesforce Marketing Cloud Engagement, Data 360 and Marketing Cloud Personalization, formerly Interaction Studio. This role requires demonstrated experience implementing Marketing Cloud Personalization in a multi-business-unit environment, including enterprise-level governance, audience strategy, content personalization, identity management, reporting, and user enablement.
The ideal candidatecombines solid consulting skills with hands-ontechnical delivery experience across Marketing Cloud Engagement, Personalization, Data 360 (formerly Data Cloud), and integrations with Salesforce CRM and external systems. Experience supporting highereducation, nonprofit,



publicsector, or other large enterprise environments with distributed marketing teams is highly desirable.

KeyResponsibilities
Marketing Cloud Personalization Strategyand Delivery
Design and implement personalization strategies using Salesforce Marketing Cloud Personalization.
Configure real-time web, email, and cross-channel personalization campaigns.
Define customer segmentation, audience targeting, behavioral tracking, decisioning rules, and engagement models.
Develop personalized experiences leveraging user behavior, profile data, content affinity, and engagement signals.
Create and maintain recommendation recipes, content strategies, campaign logic, and testing approaches.
Optimize personalized experiences through A/B testing, multivariate testing, performance analysis, and continuous improvement.
Multi-Business-Unit Personalization Architecture
Lead the design and implementation of M

📌 Salesforce Cloud Marketing (India)
🏢 IntraEdge
📍 India