Job description:
GTM & Outbound Growth Specialist (B2B Tech)
Location: Bangalore
Experience: 2+ Years

About Blufig
At Blufig, we help B2B technology companies build robust brands, generate demand, and drive revenue. We work exclusively with B2B tech companies including SaaS firms, software companies, IT services providers, and enterprise technology brands. Our team partners with companies across the globe to help them scale through brand strategy, demand generation, content, digital campaigns, and marketing automation. Over the years, we have helped 150+ technology brands improve their visibility, generate qualified leads, and accelerate business growth. We are a team of strategists, marketers, creators, and technologists who believe marketing should ultimately drive measurable business outcomes.

About the Role
This Is Not a Typical Marketing Role. We are looking for someone who can build and run outbound growth engines. If you know how to turn LinkedIn + Email + AI automation into a predictable meeting pipeline, this role is for you.



You will own the entire outbound motion — from ICP research and list building to messaging, campaign execution, optimization, and meeting generation. Your success will be measured by qualified meetings and pipeline created. This role is ideal for someone who enjoys experimentation, speed, and performance-driven marketing.

What You’ll Own
1. Outbound Campaign Strategy
• Design multi-touch outbound campaigns across LinkedIn and cold email
• Define ICPs, buyer personas, and targeting strategies
• Build scalable outreach sequences that generate qualified meetings
2. List Building & Targeting
• Identify and build high-quality prospect databases
• Use AI tools and automation to filter irrelevant prospects and refine targeting
• Continuously improve ICP accuracy and campaign targeting
3. Campaign Execution
• Run and manage LinkedIn outreach campaigns
• Execute cold email sequences with personalization
• Launch and optimize multi-touch outb

📌 GTM & Outbound Growth Specialist (Bengaluru)
🏢 Blufig
📍 Bengaluru