HQ Field-based (cluster of electrician-dense areas in assigned district)
Reporting To TSM / Product Head
Switches
Platform Sumangala Loyalty App
Experience 14 years in trade promoter / electrician engagement / loyalty programme roles
About Sturlite
Sturlite Electric is a rapid-growing FMEG (Fast Moving Electrical Goods) company headquartered in Bengaluru, with a 25-state presence and a portfolio spanning Professional Lighting, Wires & Cables (Voltedge), Switches, and Solar (Zevolt). We are in an exciting phase of category expansion - the Switches business is being built ground-up with a July 2025 Karnataka launch, and we are looking for people who want to be part of building something from scratch.
THE ROLE
As a Loyalty Executive, your primary job is to build a community of loyal electricians for Sturlite Switches. You will onboard them onto the Sumangala loyalty app, run meets, share scheme updates, visit installation sites, and collect feedback.
You are the brand's closest touch-point to the person who actually puts the switch on the wall - and that makes this role critical to our long-term growth.
What You Will Do
Identify, approach and onboard electricians in the assigned cluster onto the Sumangala loyalty programme and app
Conduct regular electrician meets - small and medium formats - to build brand awareness and community connection
Communicate loyalty scheme details clearly: how to earn points, what they can redeem, and how to track on the app
Visit active construction and renovation sites; demonstrate Sturlite Switches product range to electricians on-site
Generate and pass on project leads from site visits to the TSM for larger sales opportunities
Follow up diligently with electricians on open queries - point balance, reward fulfilment, product issues
Collect structured feedback on product performance, competitive products used on-site, and scheme perception
Support
📌 Sales Executive, South (Bengaluru)
🏢 Sturlite India
📍 Bengaluru
Reply to this offer
Impress this employer describing Your skills and abilities, fill out the form below and leave Your personal touch in the presentation letter.