Product Marketing– Power Semiconductors | Bangalore/Hyderabad

Cyient Semiconductors is seeking an experienced Product Marketing Engineer to drive the strategy, definition, commercialization, and lifecycle management of our Power Semiconductor portfolio. This role combines deep technical expertise with business leadership to identify market opportunities, define differentiated products, and deliver profitable growth.
Working closely with customers, engineering, sales, and executive leadership, you will serve as the product owner for assigned product families, developing long-term product roadmaps, guiding new product investments, and ensuring successful execution from concept through production and market launch.

Key Responsibilities
Product Strategy & Portfolio Management
Define, maintain, and execute short- and long-term product roadmaps for Power Management ICs and related product families.
Identify emerging market opportunities, technology trends, and customer requirements to develop differentiated product strategies that maximize revenue growth, profitability,



and market leadership.
Manage the product portfolio throughout its lifecycle, including product introductions, portfolio optimization, and end-of-life planning.
Business Planning & Market Analysis
Develop comprehensive business cases for new product investments, including Total Addressable Market (TAM), Serviceable Available Market (SAM), Serviceable Obtainable Market (SOM), competitive analysis, pricing strategy, revenue forecasting, gross margin modeling, and return-on-investment (ROI).
Present product strategies and investment recommendations to executive leadership and support portfolio prioritization decisions.
Continuously evaluate competitive products, market dynamics, and adjacent market opportunities to refine product roadmaps and investment priorities.
Product Definition & Current Product Introduction
Translate customer and market requirements into Product Requirements Documents (PRDs) and product

📌 Product Marketing Engineer (Bengaluru)
🏢 Cyient Semiconductors
📍 Bengaluru