About the Role
We’re looking for a Performance Marketer who’s obsessed with growth, social media, and what actually works on the internet. This role is heavily focused on Meta (Facebook & Instagram)- you should be very comfortable running, scaling, and experimenting with paid campaigns there.
You’ll own lead acquisition end-to-end: coming up with ideas, launching quick, tracking what’s working, killing what’s not, and constantly iterating to hit aggressive growth goals. We want someone hands-on, scrappy, and curious- someone who likes figuring things out rather than relying on third-party playbooks.
The charter for this role will include:
Paid Digital Distribution: Lead and manage all paid digital distribution channels, including but not limited to Meta Ads, Google Ads, and other emerging platforms, to generate high-quality leads.
Strategy & Execution: Develop, implement, and manage a robust lead acquisition strategy. This includes the full cycle of idea creation, execution, review, and iteration to optimize performance and scale acquisition efforts.
Channel Management:
Take full ownership of key distribution channels. This involves removing reliance on third-party vendors and bringing channel management in-house to ensure direct control and maximum efficiency.
Experimentation & Optimization: Conduct rigorous A/B testing and other experiments to continuously improve campaign performance. Analyze data to identify new opportunities for growth and iterate rapidly on successful strategies.
Performance Analysis: Monitor and analyze key metrics to provide insights into campaign performance, optimizing budget allocation to maximize ROI and achieve lead generation goals.
Ideal Persona:
2-3 years of experience in digital marketing or growth roles, with a strong focus on lead acquisition and paid media.
A deep understanding of paid digital distribution channels and a track record of successfully managing large-scale campaigns.
A proactive, hands-on, and autonomous approach t