The Role

We are looking for a Principal - AI/ML to build and lead our AI/ML & Data Science function at the intersection of Generative AI, marketing intelligence, and programmatic media.

In this role, you will combine hands-on technical leadership, advanced marketing analytics, and AI innovation to design scalable solutions that power decision-making across digital and offline media channels. You will work closely with Product, Engineering, and Business teams to translate complex data into actionable intelligence.

What You Will Do

Lead & Build
Lead, mentor, and scale a high-performing team of data scientists.
Set technical direction and best practices across modeling, experimentation, and AI adoption.
Drive a culture of innovation, accountability, and data-driven decision-making.
Generative AI & LLMs (Core Focus)
Lead the design and deployment of Generative AI and Large Language Model (LLM) solutions for marketing and media use cases.
Apply NLP techniques such as sentiment analysis, topic modeling, and text classification to enrich marketing insights.




Integrate GenAI into predictive workflows, reporting automation, and proactive intelligence generation.

Advanced Marketing Analytics
Design and implement advanced analytics and machine learning models, including:
Marketing Mix Modeling (MMM)
Multi-Touch Attribution (MTA)
Propensity and RFM modeling
Bayesian and non-parametric methods
Apply experimentation frameworks (A/B testing, significance testing) to validate impact and optimize performance.
Predictive Modeling & Optimization
Build predictive models to optimize revenue, audience behavior, bid strategies, and inventory performance.
Analyze campaign and media trading data to improve eCPM, fill rates, and ROI across channels such as display, video, mobile, social, native, and advanced TV/audio.
Data Platforms & Architecture
Architect scalable data pipelines integrating multiple sources across audience, pricing, and contextual datasets.
Oversee integrations with DS

📌 Principal - AI/ML (Bengaluru)
🏢 MADTECH.AI
📍 Bengaluru