About the Role
You will be a core execution engine in Loop's demand generation function — running campaigns, owning channels, and building the pipeline that fuels sales. You own the user journey within your channels: from the first ad impression through to the landing page, the lead, and the handoff to the SDR team.
Key Responsibilities
Plan and execute multi-channel campaigns across Google Ads, LinkedIn, and email end-to-end
Own lead generation targets; track and report on MQLs, SQLs, and cost-per-MQL weekly
Own the funnel within your channels: ad impression landing page lead MQL SQL; every stage is your responsibility
ABM play: maintain a steady drumbeat of touches with ads, content, and other outreach across every target account, so no account goes cold and awareness compounds into intent
Build, A/B test, and optimise landing pages for your campaigns; track conversion at every step, not just at the top
Build and manage Salesforce/ HubSpot nurture sequences; own lead scoring, segmentation, and list hygiene
Run a regular feedback loop with the SDR team on lead quality; bring data-backed fixes, not just observations
Use AI agents and LLM-driven workflows to scale programs, personalise at volume, and move faster
Ideal Profile
1-3 years in demand generation or growth marketing in B2B SaaS
Hands-on with Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager; experience running campaigns end-to-end
Hands-on experience building and optimising landing pages and conversion flows
Proven ability to hit monthly pipeline or lead targets consistently; takes ownership of numbers, not just tasks