About Setoo: Setoo is an AI-driven software solutions company building intelligent software, AI applications, enterprise

platforms, automation solutions, and digital experiences for businesses worldwide.

We're looking for a passionate and experienced SEO & Performance Marketing Specialist who

understands how search has evolved beyond traditional SEO. The ideal candidate should have hands-on

experience with Search Engine Optimization (SEO), Answer Engine Optimization (AEO), Generative

Engine Optimization (GEO), and Performance Marketing, helping both Setoo and our clients achieve

measurable business growth.

Key Responsibilities

Search Engine Optimization (SEO)

Develop and execute SEO strategies for Setoo and client websites.
Perform technical SEO audits and resolve indexing, crawlability, website health, and Core Web Vitals issues.
Conduct keyword research, competitor analysis, and content gap analysis.
Optimize website architecture, metadata, internal linking, structured data, and on-page SEO.
Plan and execute ethical off-page SEO and backlink acquisition strategies.




Monitor website performance using Google Search Console, GA4, and other SEO tools

Answer Engine Optimization (AEO)

Optimize content for Featured Snippets, AI Overviews, People Also Ask, Knowledge Panels, and Voice search.
Implement Schema Markup and structured data.
Create answer-focused, entity-driven, and conversational content strategies.

Generative Engine Optimization (GEO)

Optimize websites and content for AI-powered search platforms including ChatGPT, Gemini, Claude, Perplexity, and Microsoft Copilot.
Improve AI discoverability through semantic content, topical authority, and knowledge hubs
Stay updated with AI search trends and evolving search algorithms.

Performance Marketing

Plan, Execute, And Optimize Campaigns Across

Google Ads
Meta Ads (Facebook & Instagram)
LinkedIn Ads
YouTube Ads

Responsibilities include campaign planning, audience targeting, conversion tracking, A/B test

📌 SEO & Performance Marketing Specialist (SEO • AEO • GEO) (Pune)
🏢 Setoo
📍 Pune