Role Overview:
The Associate Director will lead the institution’s brand strategy, digital presence, and communication ecosystem to enhance visibility, reputation, and stakeholder engagement. This role is responsible for driving integrated marketing initiatives, overseeing website performance, managing high-quality content development, and ensuring strong digital growth through SEO and analytics-driven strategies. The incumbent will also lead the communications team, ensuring alignment with institutional goals and consistent brand positioning across all channels.

Key Responsibilities

:
1. Strategic Brand Buildin
g:• Develop and execute comprehensive brand strategies aligned with institutional vision and growth objectiv
es• Strengthen institutional positioning across academic, research, and outreach domai
ns• Ensure consistency in brand messaging across all platforms (online & offlin
e)• Lead campaigns for admissions, rankings, reputation building, and thought leadersh

ip
2. Website Management & Optimizati
on:• Oversee end-to-end management of the university website (UI/UX, content,



performan
ce)• Ensure website is updated, user-friendly, mobile-responsive, and SEO-optimi
zed• Monitor website analytics (traffic, engagement, conversions) and implement improveme
nts• Collaborate with IT/vendors for technical enhancements and security complia

nce
3. Content Strategy & Developm
ent:• Lead content planning, creation, and distribution across platf
orms• Ensure high-quality, engaging, and audience-specific content (web, social media, PR, brochures, repo
rts)• Maintain editorial standards, brand tone, and communication guidel
ines• Drive storytelling initiatives showcasing institutional achievements, faculty, and stud

ents
4. Digital Marketing &
SEO:• Develop and execute digital marketing strategies with a robust focus on SEO, SEM, and performance mark
eting• Improve organic search rankings, website visibility, and lead gener
ation• Manage campaigns across Google Ads, so

📌 Associate Director of Communications (Amaravati)
🏢 SRM University, AP
📍 Amaravati