Provides total account management support for assigned property accounts.
Executes the overall account strategy for assigned accounts to generate and
maximize business for the property. Applies the principles of strategic account
management. Partners with Sales and Marketing leadership, and the property
Leadership team, to develop a comprehensive strategic plan to grow market share
from assigned accounts. As an Account Manager, develops strong partnerships with
buyers for the purpose of penetrating and growing market share and driving sales
for hotel. Focuses specifically on growing market share from transient and group
revenue. Dependent on the size of the property, the position may also provide
day-to-day supervision of Account Sales associates.
CANDIDATE PROFILE
Education and Experience
• High school diploma or GED; 2 years experience in the sales and marketing,
guest services, front desk, or related qualified area.
OR
• 2-year degree from an accredited university in Business Administration,
Marketing, Hotel and Restaurant Management,
or related major; no work experience
required.
CORE WORK ACTIVITIES
Maximizing Revenue & Managing Profitability
• Develops and implements the overall account strategy for assigned accounts.
• Retains, expands and grows account revenue of existing accounts through total
account penetration, margin management, and implementation of sales and
marketing initiatives.
• Penetrates assigned accounts for group and transient, as well as exploring
opportunities for extended stay and catering sales business.
• Identifies and aggressively solicits new accounts in coordination with any
relevant Sales and Marketing colleagues and Above Property Sales.
• Develops and implements strategic sales plans.
• Builds and strengthens Accounts with existing and new customers, industry
organizations and brand network to enable future bookings. Activities include
sales calls, entertainment, FAM trips, trade shows, etc.