Location: Hyderabad, India (In-Office)

Target Markets: India & Australia

Experience Level: 1 +

Reports To: Marketing Manager / Founders

About Us:

At Zithara.ai, we are pioneering the next generation of Customer Intelligence. Our platform serves as the ''North Star'' for consumer brands, empowering them to unify disparate customer data, automate personalized omnichannel engagement, and deploy advanced AI Agents for sales, support, and marketing. Zithara.ai simplifies retention and accelerates revenue growth for high-transaction, data-rich industries across India and Australia.

The Role:

We are seeking a creative, data-driven, and multi-faceted Social Media & Omnichannel Marketing Executive to join our growth marketing team in Hyderabad.

In this role, you won't just manage a single social page—you will own our brand’s digital footprint across organic social, paid advertising, and direct engagement channels like Email and WhatsApp. You will design, execute,



and optimize cross-channel campaigns aimed at capturing the attention of B2B retail business owners and C-level executives in both India and Australia.

Key Responsibilities:

1. Social Media Marketing (Organic & Paid Ads):

Organic Strategy: Plan, create, and schedule engaging content across LinkedIn, X (Twitter), YouTube, and Instagram that establishes Zithara.ai as a thought leader in Martech and AI.

Paid Campaigns: Set up, monitor, and optimize paid ad campaigns on LinkedIn Campaign Manager and Meta Ads Manager to generate high-quality demo requests and inbound leads.

A/B Testing: Continuously test ad creatives, hooks, and audience segments (specifically targeting the Retail/E-commerce landscape in IN and AU) to maximize ROAS and lower Cost Per Lead (CPL).

2. Omnichannel Execution (Email & WhatsApp Marketing):

Email Campaigns: Build, segment, and execute targeted email marketing campaigns for inbound nurture tracks, cold outbound sequences, and monthly product newsletters.

WhatsApp Marketing: Design

📌 Social Media (Hyderabad)
🏢 Zithara.AI
📍 Hyderabad