RESPONSIBILITIES - WITH OUR CONSUMER AT THE HEART YOUR KEY FOCUS WILL BE
Deliver on key financial targets (NSV, Gross Margin, Overheads, Profitability, ROI, Value Share)
Deliver on Pictures of Success targets, ensure completion of surveys while working in partnership with customers / distributor to deliver excellence in execution
Develop effective long-term relationships with customers and distributors to be perceived as the company’s leading customer contact within the state
Execute occasion-based price pack architecture to deliver improved mix
You will be accountable for the effective implementation of our annual price increases
Optimize promotional plans through the year through implementation of the ROI strategy and goals
Input into the shaping of the channel & portfolio strategy of the territory
Communicate regularly and effectively with customers to seek inputs for product and service improvement and resolve day-to-day operational questions/issues
Building short term and long-term sales strategy for the region based on consumer insights,



and market understanding all while managing budgets and price plans
Build effective long-term relationships with Key Customers
Relentlessly drive a pay for performance-based approach with Key Customers
SKILLS - THE SKILLS AND EXPERIENCE NEEDED TO CREATE YOUR LEGACY
Channel strategies leading to continuous brand-pack-channel mix optimization driving NSV and volumes
Commercial experience preferably with a beverages / FMCG / alco – bev industry. Drinks and Lifestyle Category experience is an advantage
Well-developed written and verbal communication skills
Effective use of networking and leveraging the same with key customers and robust interpersonal skills
Strong negotiation skills and first-hand on-premises sales experience
PERSONAL QUALITIES – SHARE OUR FOUNDER’S PASSION AND ENTREPRENEURIAL FLAIR
You are Pro-active, Goal-oriented and Passionate about delivering results and constantly seek to improve
You love the consumer. You c

📌 ASM Off Trade (India)
🏢 Bacardi
📍 India