Lead Analyst - Business Data Services
Ready to turn bold ideas into real-world impact?
At Genpact, we don’t just adapt to change, we lead it. AI and digital innovation are transforming the way businesses work, and we’re at the forefront of it. Genpact’s AI Gigafactory, our industry-first accelerator, exemplifies how we scale advanced technology solutions to help global enterprises work smarter, grow faster, and transform at scale. Whether tackling complex challenges through large-scale models or agentic AI, our breakthrough solutions tackle companies’ most complex challenges.

If you thrive in a fast-moving, innovation-driven workplace, love building and deploying cutting-edge AI solutions, and want to push the boundaries of what’s possible, this is your moment.

Genpact (NYSE: G) is an agentic and advanced technology solutions company. We leverage process intelligence and artificial intelligence to deliver measurable outcomes. With a strong partner ecosystem and decades of client trust, we provide innovative solutions that transform how businesses run.



Powered by a team with an active learning mindset and client centricity at its core, we deliver lasting value for the world’s leading enterprises.
Get to know us at genpact.com and on LinkedIn, YouTube, X, and Facebook.
Job Description
Responsibilities
• Journey Design & Execution: Build and deploy customer journeys and acquisition funnels using Adobe Journey Optimizer, leveraging AEP for segmentation, events, and Personalisation.
• Lifecycle Marketing: Own the end-to-end development of customer lifecycle programs (e.g., onboarding, cross-sell, churn mitigation).
• Campaign Optimisation: Continuously test, learn, and iterate on journeys to drive higher engagement, conversion, and ROI.
• Data Activation: Work closely with data teams to translate insights into actionable journey triggers, segments, and events within AEP.
• Stakeholder Collaboration: Partner with marketing, product, analytics, and technology teams to

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