Overview: This role requires a blend of strategic thinking, creative vision, and analytical prowess to drive impactful performance marketing campaigns that align with the organisational objectives.
Qualification Required:
Bachelor’s degree in any discipline. Master’s Degree or MBA (Marketing) will be an added advantage.
Minimum 4 years of experience in Real Estate Performance Marketing (Digital) is must.
Strong understanding of digital marketing channels like Google Ads, Meta, Analytical tools, CRM tools, etc.
Excellent written and verbal communication skills, with the ability to create compelling content and communicate effectively with internal and external stakeholders.
Analytical mindset with the ability to interpret data, assess trends, and derive actionable insights for optimisation.
Solid task management and task prioritisation skills – ability to manage multiple deadlines seamlessly.
Creative thinking and problem-solving skills, with a passion for innovation and continuous improvement in performance marketing strategies.
Roles and Responsibilities:
Campaign Planning and Execution: Collaborate with cross-functional teams to conceptualise, plan, and execute performance marketing campaigns that drive brand awareness, engagement, and conversion.
Budget Management: Oversee and manage the allocation and optimization of digital marketing budgets to maximize ROI across channels and campaigns.
Performance Tracking and Analysis: Utilize analytics tools to monitor the performance of digital marketing campaigns, analyse key metrics, and derive actionable insights to improve campaign effectiveness.
Develop Performance Marketing Strategy: Lead the development of comprehensive performance marketing strategies aligned with the overall business objectives, spread across digital marketing channels.
Stakeholder Communication: Regularly communicate marketing strategies, performance updates, and insights to senior management and other stakeholders, fostering alignment and suppo