Associate Creative Director - On Air Promotions, Movies, Channel MAX

Location: Mumbai| Function: OAP| Reports to: Business Head – Hindi Movies

Purpose
To lead the On-Air Promotion (OAP) strategy and brand-building initiatives for the channel. This role is responsible for driving creative excellence and producing high-impact promos that enhance channel equity, maximise reach, and grow viewership.
Key Responsibilities

Planning and budgeting
Set and streamline OAP processes, documentation systems, and promo-tracker governance across all channels.
Ensure effective use of process manuals and workflow structures for operational consistency.
Drive efficiency gains in people and resource utilisation.
Review ongoing performance vs. expectations and align processes as required.

2.Promotion planning
Own cluster-level OAP & creative strategy for the channel.
Ensure consumer-centric, clutter-breaking communication that is competitive across brands.
Drive creative alignment with Programming & Brand teams to maintain distinctiveness.
Review on-air output vs.



benchmarks and ensure adherence to brand tone, budgets, and timelines.
3.Promotion operations
Drive achievement of GRP, share, and revenue targets for the channel through strategic OAP delivery.
Ensure all promo campaigns are aligned to channel and revenue objectives.
Monitor performance outcomes and ensure OAP initiatives support required GRP and share goals.

4.Managing team performance
Build leadership bench strength and succession planning within the OAP cluster.
Create synergy across clusters by optimally sharing creative resources.
Lead capability-building, mentorship, and collaboration initiatives across the creative teams.
Champion team feedback culture and ensure high engagement.

Key Metrics
Promo tracker adherence
Efficiency gains in people & resource utilization
On-air output quality vs benchmarks
Brand equity/perception shifts
Adherence to budgets & timelines
Achievement vs GRP, share & revenue targets
Perform

📌 Lead On Air Promos (Mumbai)
🏢 Sony Pictures Networks India
📍 Mumbai