We are seeking an experienced and performance-driven digital marketing leader to head our digital marketing operations. The General Manager – Digital Marketing will be responsible for supervising multiple digital functions including campaign execution, web management, creative development, and content delivery. The role focuses on ensuring high-quality execution, timely delivery, and cross-functional alignment across teams.
The ideal candidate will have a solid command of performance marketing, leadership experience in managing diverse teams, and a process-oriented approach to maintaining operational efficiency. The role requires balancing creative and analytical thinking to drive effective, measurable outcomes for the organisation.

Requirements
Qualifications and Preferences:
Bachelor's degree from IITs, NITs and/or Master's degree in Marketing from IIMs, ISB, XLRI, or equivalent Tier-1 colleges preferred.
Minimum 6+ years of relevant experience in performance marketing across paid channels (Google, Meta, LinkedIn, programmatic, etc.),



with a strong record of driving measurable business outcomes.
Minimum 2 years in a leadership or managerial capacity overseeing multi-channel digital teams.
Demonstrated success in managing large ad budgets and delivering positive ROAS / CAC efficiency.
Proven experience in data-driven marketing strategy, funnel optimization, and multi-channel attribution.
Hands-on familiarity with marketing analytics platforms, campaign tracking, and reporting frameworks.
Strong understanding of media mix modelling, audience segmentation, and lifecycle marketing.
Working knowledge of conversion tracking, pixel implementation, and attribution models.
Comfort with data analysis, dashboards, and performance forecasting using Excel / Sheets or BI tools.
Exposure to marketing automation or CRM integrations is advantageous.
Prior experience in team leadership or agency management — mentoring junior campaign managers, vendors, or partner agencies.

Roles

📌 General Manager (Navi Mumbai)
🏢 Prop Solutions4U
📍 Navi Mumbai