EXTERNAL JOB DESCRIPTION

Business objective

* Aid frontline sales workforce in Retail and Project Sales by means of
creating awareness on wood coatings product features and selling points

Stakeholder Management

* Plan and conduct trainings on wood coatings products for Contractors,
applicators, architects and furniture manufacturers to impart technical
clarity and demonstrate product strengths
* Influence existing dealers as well as non-APL dealers in expanding product
portfolio and assist them in selling wood coatings products by means of
technical briefing sessions through shop meets

Market Intelligence:

* Aid Marketing function and Research and Technology function in conducting
product trials and building inferences on APL product strength vis-à-vis
products in the market
* Devise ways in which these product strengths can be communicated to the




consumers and influencers

Quality Assurance:

* Provide in office training as per requirements shared by verticals to ensure
right application of products at the site
* Perform the quality checks of wood coatings sample panels before providing to
stakeholders like contractors, architects etc.
* Design the collaterals of wood coatings products and improvise the content to
highlight product strengths

Customer Complaints

* Assist all the verticals in handling complaints related to wood coatings
products that could not be solved at their level
* Perform the analysis of customer complaints reported and design specific
inputs and interventions to avoid reoccurrence of complaints

📌 EXECUTIVE II (Ahmedabad)
🏢 Asian Paints
📍 Ahmedabad