We are planning an email marketing and SMTP platform with capabilities similar to leading email marketing and marketing automation solutions. We are seeking an experienced Email Marketing Product Manager for a one-time product discovery and requirements project.
The right consultant will understand both how email marketers use these platforms and how major features work behind the scenes. You will help us determine what to build, how features should work, and what should be included in the first release.
Responsibilities
Analyze leading email marketing and SMTP platforms.
Identify target users, use cases, and customer pain points.
Recommend features for the MVP and future releases.
Explain how existing email marketing features work.
Define user journeys and functional workflows.
Document requirements for designers and developers.
Identify deliverability, compliance, security, and permission requirements.
Recommend integrations, pricing options, and product success metrics.
Highlight technical dependencies and product risks.
Expected Deliverables
Feature comparison across leading solutions
Target customer profiles and use cases
Complete feature inventory
MVP feature prioritization
User journeys and workflow descriptions
Product Requirements Document
Suggested dashboard and navigation structure
Deliverability and compliance requirements
Integration recommendations
Product roadmap for later releases
Final presentation or handover meeting
Potential feature areas include:
Contact and subscriber management
Lists, tags, custom fields, and segmentation
Email templates and campaign builders
Campaign scheduling and testing
Marketing automation and customer journeys
Transactional email and SMTP sending
APIs and webhooks
Bounce, complaint, unsubscribe, and suppression management
SPF, DKIM, DMARC, and domain verification
Sender reputation and IP warming
Campaign analytics and reporting
Consent management and regulatory compliance
Team access and user permissions
Integrations