JOB PURPOSE AND IMPACT
The Marketing Manager will oversee a team of professionals that execute
marketing and insights activities related to customers, consumers, brands,
products, categories, market trends, business intelligence and competitive
intelligence. In this role, you will provide oversight to develop customer
understanding and deliver customer value through the customer journey to achieve
customer driven growth.
KEY ACCOUNTABILITIES
* Lead the execution of marketing and insights plans across products,
categories, channels and brands to ensure initiatives meet business goals and
are aligned with broader marketing, insights and customer priorities.
* Lead a team to perform research and analysis to monitor and analyze market
trends, products, categories, brands, customers, consumers, competitors or
the broader business workplace.
* Provide oversight to ensure aligned execution of product, category, brand,
channel and customer marketing activation to create compelling customer
experiences and optimize marketing performances.
* Lead insights generation,
dissemination and activation activities, including
overseeing the team to distill information from multiple sources, give it
meaning for the business and incite relevant action based on learning.
* Provide oversight to develop customer value propositions, targeted marketing
communications, customer segmentation and new products, solutions or concepts
based on strategic customer goals.
* Maintain a continuous feedback loop between insights and marketing teams to
ensure that customer insights and research findings are effectively
translated into marketing strategies and plans and that marketing priorities
inform appropriate insights and research activities.
* Engage the team to bring the voice of customer to the business to support a
data driven and insights driven culture.
* Lead and develop a team, coach and make decisions related to talent
management, hiring, performance, and disciplinary actions.
* Other d
📌 Strategic Marketing Manager (India)
🏢 Cargill
📍 India