Channel Manager (GT + MT)

Purplle and Private Brands Intro

Founded in 2011, Purplle is one of India’s leading omnichannel beauty destinations — a platform, a retailer,

and a house of brands. Beyond its marketplace of third-party brands, Purplle has built a portfolio of in-house

and acquired beauty and personal care brands spanning skincare, haircare, makeup, and personal care, sold

across Purplle.com, e-commerce and quick commerce marketplaces, general trade, modern trade, and

exclusive retail stores. The private brands business is the primary growth engine for the company.

You will be the central brand-side owner for the offline channel (General Trade + Modern Trade) across

Purplle’s in-house beauty and personal care brands. You’ll work at the intersection of brand, sales, supply

chain, and NPD — ensuring the right assortment reaches the right stores, trade plans are tracked, channel-

specific packs are developed on time, and data flows back into decisions. You’ll partner closely with Brand

Managers, regional sales teams,



and demand planning to keep offline running smoothly and growing.

Reporting and Org Context

Reporting to: Senior Manager, Brand & Revenue Management
Day-to-day collaboration: Brand Managers, Regional Sales Team (GT and MT), Demand Planning, Supply

Chain, NPD and Sourcing, Packaging & Design

What You Will Own

Business Planning & Reviews
Build the annual product-by-product revenue plan for the offline channel across GT and MT; identify

where shortfalls are emerging and develop recovery plans.

Conduct periodic business reviews with regional sales teams; monitor sell-out trends, flag deviations,

and ensure follow-through on action items.

Ensure brand targets, sales plans, and promotional calendars are aligned during planning cycles.
Up-to-date Trade Strategy
Develop the MT channel strategy from the brand side — account prioritization, visibility and promo

participation plans, and MT-exclusive pack opportunities.

Plan the MT festive p

📌 Channel Manager (Mumbai)
🏢 Purplle.com
📍 Mumbai