Preferred Qualifications:

Experience integrating Marketo with CRM platforms (e.g., Salesforce) and designing reliable sync, field mapping, and data governance practices.
Strong command of Marketo program templates, tokens, dynamic content, and scalable operational frameworks.
Familiarity with deliverability best practices, consent management, and preference-center driven communication strategies.
Experience with analytics and reporting—building actionable insights for campaign optimization and funnel health.
Ability to lead workshops, create solution documentation, and drive stakeholder alignment from discovery through delivery. Good to have skills: Salesforce integration, Lead scoring strategy, Dynamic content personalization, A/B testing and optimization, Marketing analytics & attribution Key Responsibilities: Marketo Solution Design & Implementation
Lead end-to-end Marketo implementations and enhancements, including program architecture, channels, tags, and scalable templates.
Design and optimize lead lifecycle frameworks (lead capture, scoring, routing, nurture,



and re-engagement) aligned to business objectives.
Build and maintain automation using Smart Campaigns, triggers, filters, tokens, and segmentation for personalized experiences. Email Automation & Campaign Execution
Create and optimize email programs, nurtures, and drip campaigns with strong deliverability and engagement practices.
Develop modular email and landing page assets, ensuring brand consistency and effective reuse across teams.
Conduct A/B tests on subject lines, content, cadence, and audience targeting to improve performance metrics. Operations, Governance & Performance
Establish governance standards for naming conventions, folder structures, program hygiene, and documentation.
Troubleshoot automation issues, data flow problems, and campaign logic to ensure reliable execution.
Build dashboards and reporting views to track funnel performance, campaign influence, and operational KPIs. Stakehold

📌 Senior Marketo Consultant (Bengaluru)
🏢 Infosys
📍 Bengaluru