Job Title: Sales Associate

Location: Raipur and Odisha

Key Responsibilities

Channel Development

- Develop and execute channel partner acquisition strategies to expand market coverage and revenue opportunities.

- Identify, evaluate, recruit, and onboard new channel partners, distributors, resellers, and system integrators.

- Conduct market analysis to identify new business opportunities and channel expansion areas.

Channel Management

- Manage relationships with existing channel partners to maximize performance and profitability.

- Establish channel sales targets, business plans, and growth objectives.

- Monitor partner performance through regular business reviews, KPI tracking, and performance dashboards.

- Resolve partner issues and ensure high levels of partner satisfaction and engagement.

- Ensure compliance with company policies, pricing guidelines, and partner agreements.

Enterprise Business Development

- Develop and execute strategies to acquire and grow enterprise accounts through direct and indirect sales channels.

- Build relationships with key decision-makers, C-level executives, procurement teams, and business stakeholders.

- Identify and pursue large-scale business opportunities, strategic partnerships, and enterprise projects.

Revenue Growth & Business Planning

- Achieve assigned revenue, profitability, and market share targets.





- Prepare annual business plans, sales forecasts, and pipeline reports.

- Analyze market trends, competitor activities, and customer requirements to refine go-to-market strategies.

- Drive joint business planning initiatives with channel partners.

- Develop and execute territory growth plans and strategic account plans.

Cross-Functional Collaboration

- Work closely with Sales, Marketing, Product, Customer Success, and Operations teams to ensure successful partner and customer outcomes.

- Provide market intelligence and customer feedback to product and leadership teams.

Required Qualifications

- Bachelors degree in business administration, Marketing, Sales, Management, or a related field.

- 2-4 years of experience in channel sales, partner management, business development, or enterprise sales.

- Proven experience building and managing channel partner networks.

- Robust understanding of enterprise sales processes and account management.

Preferred Qualifications

- Graduation

- Experience in industries like MRO, Tools and Machinery, Welding, PPE, industrial solutions, or B2B enterprise environments.

- Experience managing distributors, resellers, Medium to Large Enterprises or strategic alliances.

- Knowledge of channel incentive programs and partner lifecycle management.

📌 Sales Associate (Bhubaneswar)
🏢 Larsen u0026 Toubro (Lu0026T)
📍 Bhubaneswar