Position Details
Job Description – Head – Paid Media
Position Title
Head – Paid Media Role Type & Span of control
Individual Contributor with cross-functional collaboration
Department/Sub Department
Growth Marketing
Reporting to
Director – Growth Marketing
Location
Delhi NCR, India
Employment Type
Full Time
About The Company
At StudyIn, we believe that the right guidance has the power to change lives. As the world’s most trusted higher education specialist, we’ve helped over 1.3 million students access study opportunities since 2006, placing them at top universities across the UK, USA, Canada, Australia, Current Zealand, Ireland, and Dubai. Our global team of 500+ professionals spans 40+ countries worldwide, offering expert counselling, admissions support, visa guidance, and university partnerships.
Main Duties & Scope of the role
We are seeking an experienced and commercially driven Head of Paid Media to lead our global performance marketing strategy across multiple international student recruitment markets.
This role will be responsible for driving measurable business growth through paid media, supporting students throughout the entire recruitment journey from initial discovery and awareness through to enquiry, application, offer acceptance, and enrolment.
Working closely with regional marketing teams, content and creative teams, external agencies, and internal stakeholders, the Head of Paid Media will develop and execute data driven campaigns that deliver high quality student leads and maximise conversion throughout the funnel. The successful candidate will balance strategic leadership with hands on optimisation, ensuring marketing investment delivers measurable commercial outcomes.
Key Responsibilities
Paid Media Strategy & Leadership
Develop and own the global paid media strategy across search, social, display, video, retargeting, and emerging channels.
Build full funnel acquisition strategies that support every stage of the student journey, fr
📌 Head, Paid Media (India)
🏢 StudyIn
📍 India