Ricardo Paid Media Specialist Bachelor in Entertainment Business Management Anahuac University Mexico, Northern Campus FEB 2016 – AUG 2019 About Me I have a strong marketing, eCommerce and paid media background, as I have worked with both up-and-coming and global brands such as Calvin Klein, Tommy Hilfiger, Bath&Body; Works, Victoria’s Secret, Guess, among others, with budgets up to 360k per month, generating an ROAS of about 10 on average. For me, it’s critical to focus on the daily data in order to make smart decisions and take insight-based actions. I am a very passionate person about the digital world we live in.

I believe that the best way to reach people is through experiences. For me, the key to be successful is to send the right message, to the right person at the right time. I am always looking for new ways to grow, improve and go the extra mile in everything I do.

So one of my personal goals is to never stop growing personally and professionally. I’d love to travel around the world since I enjoy learning from others cultures. ENGLISH LEVEL C2 PROFICIENT Audio Sample Audio Player http://talentfrombaja.com/wp-content/uploads/2023/06/6482a60a458d2_16862837866482a60a4e49d-1.wav 00:00 00:00 00:00 Use Up/Down Arrow keys to increase or decrease volume.

Ricardo Paid Media Specialist

Bachelor in Entertainment Business Management Anahuac University Mexico, Northern Campus FEB 2016 – AUG 2019 About Me I have a robust marketing, eCommerce and paid media background, as I have worked with both up-and-coming and global brands such as Calvin Klein, Tommy Hilfiger, Bath&Body; Works, Victoria’s Secret, Guess, among others, with budgets up to 360k per month,



generating an ROAS of about 10 on average. For me, it’s critical to focus on the daily data in order to make smart decisions and take insight-based actions. I am a very passionate person about the digital world we live in.

I believe that the best way to reach people is through experiences. For me, the key to be successful is to send the right message, to the right person at the right time. I am always looking for new ways to grow, improve and go the extra mile in everything I do.

So one of my personal goals is to never stop growing personally and professionally. I’d love to travel around the world since I enjoy learning from others cultures. ENGLISH LEVEL C2 PROFICIENT Audio Sample Audio Player http://talentfrombaja.com/wp-content/uploads/2023/06/6482a60a458d2_16862837866482a60a4e49d-1.wav 00:00 00:00 00:00 Use Up/Down Arrow keys to increase or decrease volume.

Experience Senior Manager – Paid Media March 2022- to Date Paid media strategist for 9 e-commerce retail brands.

In charge of budget planning.

Campaign running and optimization.

Management of paid media team (5 people).

Digital Marketing

Co-manager June 2020 – February 2022 Project management.

e-Commerce management.

Paid advertisement strategies (Facebook/Google ads).

Cross channel strategies with physical stores.





Develop the customer experience vision.

Overseeing marketing department and members.

Content marketing and social media management.

Freelance Marketing Specialist

January 2020 – To Date Digital marketing planner and strategist.

Social media management.

Graphic design.

Short video animation.

Content marketing strategies.

S.E.O. and S.E.M.

Software Microsoft

Office

Microsoft Teams

Google Analytics

Google Ads

Business Suite (Meta)

Adobe Photoshop, Illustrator, PremierePro, After Effects

Tiktok Ads

Trello

Asana

Zoom

Semrush

OneDrive / Google Drive Experience Senior Manager – Paid Media March 2022- to Date Paid media strategist for 9 e-commerce retail brands.

In charge of budget planning.

Campaign running and optimization.

Management of paid media team (5 people).

Digital Marketing

Co-manager June 2020 – February 2022 Project management.

e-Commerce management.

Paid advertisement strategies (Facebook/Google ads).

Cross channel strategies with physical stores.

Develop the customer experience vision.

Overseeing marketing department and members.

Content marketing and social media management.

Freelance Marketing Specialist

January 2020 – To Date Digital marketing planner and strategist.

Social media management.

Graphic design.

Short video animation.

Content marketing strategies.

S.E.O. and S.E.M.

Software Microsoft

Office

Microsoft Teams

Google Analytics

Google Ads

Business Suite (Meta)

Adobe Photoshop, Illustrator, PremierePro, After Effects

Tiktok Ads

Trello

Asana

Zoom

Semrush

OneDrive / Google Drive

📌 RICARDO (Rajkot)
🏢 Talent From Baja
📍 Rajkot