About the Company:

Driffle is a global digital goods marketplace specializing in digital gaming products, including games, gift cards, DLCs and more across 140+ countries. We are a team of gamers with the aim of making gaming accessible and affordable to everyone. Operating across multiple jurisdictions, Driffle facilitates high-volume cross-border transactions and works with global payment service providers to deliver seamless digital commerce experiences.

About the Role

We are looking for a Retention Marketing Executive to execute customer engagement campaigns across email, push notifications, in-app messages using MoEngage . You will be responsible for building customer journeys, launching lifecycle campaigns, segmenting audiences, and optimizing campaigns to improve retention, engagement, and repeat purchases. This role is execution-focused and ideal for someone who is hands-on with marketing automation platforms.

Key Responsibilities:

- Build, execute and optimize customer journeys on the retention platforms .
- Create and schedule campaigns across Push Notifications, Email, In-App.
- Implement lifecycle campaigns including: Welcome Series, Abandoned Cart, Browse Abandonment, Purchase Confirmation, Win-back Campaigns, Re-engagement Journeys, Price Drop & Back-in-Stock Notifications




- Create audience segments based on user behavior and attributes.
- Monitor campaign performance and optimize CTR, Open Rate, Conversion Rate and Revenue.
- Conduct A/B testing on creatives, messaging, timing, and user segments.
- Coordinate with the design and content teams to ensure timely campaign execution.
- Ensure campaigns are QA-tested before launch.
- Maintain campaign calendars and ensure timely execution.
- Generate weekly and monthly performance reports with actionable insights.
- Work closely with Product, CRM, and Analytics teams to improve customer retention.

Required Skills:

- 1–3 years of experience in CRM or retention marketing, preferably within ecommerce or gaming platforms.
- Hands-on experience with MoEngage executing Push, Email, and In-App campaigns
- Strong understanding of customer lifecycle marketing, automation, audience segmentation, and event-based targeting
- Proficiency in GA4, Excel, and dashboards, complemented by basic HTML skills for email editing
- Familiarity with A/B testing methodologies, customer journey mapping, and personalization
- Excellent attention to detail with a robust focus on rigorous campaign QA

If you are ready to drive engagement and optimize the customer journey at scale, we would love to hear from you.

📌 Retention Specialist (Gurugram)
🏢 Driffle
📍 Gurugram