This role is for one of the Weekday's clients
Min Experience: 6+ years
Location: Kolkata, West Bengal, India
JobType: full-time
We are looking for an experienced and strategic Brand Head to lead our brand vision, positioning, and marketing initiatives. This role is ideal for a creative and data-driven marketing skilled who has successfully built and scaled brands through impactful campaigns and customer-centric strategies. As the Brand Head, you will own the end-to-end brand strategy, ensuring consistent messaging across all channels while driving customer engagement, market growth, and business impact.
The ideal candidate possesses strong leadership skills, extensive experience in brand marketing, and a proven ability to execute integrated marketing campaigns that deliver measurable results. You should be passionate about understanding consumer behavior, identifying market opportunities, and transforming insights into compelling brand experiences.
Key Responsibilities
Develop and execute comprehensive brand strategies aligned with business objectives and long-term growth plans.




Lead the planning, execution, and optimization of integrated marketing campaigns across digital, offline, social media, PR, and experiential channels.
Build and maintain a strong, consistent brand identity, tone of voice, and visual positioning across all customer touchpoints.
Conduct market research, competitor analysis, and consumer insight studies to identify emerging trends and opportunities.
Collaborate with product, sales, design, content, and digital marketing teams to ensure cohesive brand communication.
Define annual marketing calendars, campaign roadmaps, and go-to-market strategies for product launches and brand initiatives.
Monitor campaign performance using key marketing metrics and optimize strategies based on data-driven insights.
Manage brand budgets efficiently while maximizing return on marketing investments.
Build relationships with creative agencies, media partners,

📌 Brand Head (Kolkata)
🏢 Weekday AI
📍 Kolkata