Location: Mumbai (In office)
Company: Tipple Works Co.
Role Overview

We’re looking for a Performance Marketing Executive (Junior) to manage and optimise paid campaigns across platforms like Meta Ads Manager and Google Ads — while also supporting quick commerce growth across platforms like Swiggy and Blinkit.
This role blends ads + marketplace performance, making it ideal for someone who wants to work at the intersection of digital media, commerce, and brand growth.
Key Responsibilities1. Paid Ads (Core Performance Marketing)
Set up and manage campaigns across:
Meta Ads Manager (Facebook, Instagram)
Google Ads (Search, Display, YouTube)
Structure campaigns across funnels:
Awareness
Consideration
Conversion
2. Quick Commerce & Marketplace Growth
Work on brand visibility and performance across:
Swiggy
Blinkit
Amazon
Support:
Product listing optimisation (titles, images, descriptions)
Banner planning and in-app visibility
Offer and discount strategy
Track:
Conversion rates
Order volumes
Platform-led campaign performance
3. Targeting & Audience Strategy
Build and refine audiences:




Geo-targeting (example: Bangalore, Mysore clusters)
Interest and behaviour targeting
Set up:
Retargeting flows
Lookalike audiences
Custom audience segments
4. Creative & Copy Coordination
Work with creative team on:
Ad copies (primary text, hooks, CTAs)
Formats: carousel, video, static
Suggest improvements based on performance insights
Align creatives with platform (ads vs marketplace)
5. Performance Optimisation
Monitor key metrics:
CTR, CPC, CPA, ROAS
Optimise:
Budgets
Creatives
Audiences
Run A/B tests across ads and offers
6. Reporting & Insights
Share weekly/monthly performance reports:
Campaign performance
Marketplace insights
Key learnings + next steps
Maintain dashboards (Google Sheets / Looker Studio)
RequirementsMust Have
1–3 years experience in digital marketing / performance marketing
knowledge of:
Meta Ads Manager
Google Ads
Strong analytical mindset
Using AI to leverge spend ads
Com

📌 Performance Marketing Manager (Mumbai)
🏢 Tipple Works
📍 Mumbai