About Packt
Packt's mission is to help the world put software to work in current ways, through the delivery of effective learning and information services to IT professionals. We are a technical publisher and learning provider with over 400 staff based across the globe, primarily in India and the UK. Our products have global relevance, and our multimedia portfolio includes over 7,000 books, e-books, audiobooks, and video courses.
For more details, visit www.packtpub.com.
Role Overview
As Growth Lead for the Cybersecurity portfolio, your primary objective will be driving customer growth and revenue across our cybersecurity products through a combination of B2C growth marketing, lifecycle marketing, conversion optimisation, community engagement, and strategic partnerships.
Reporting directly to the Cybersecurity Portfolio Manager, you will own initiatives that grow awareness, acquisition, conversion, and retention while also strengthening our presence within the cybersecurity ecosystem through communities, influencers, enterprise partners, and industry experts.
What You’ll Do:
B2C Growth & Customer Acquisition
Responsibilities:
Develop and execute growth initiatives that increase customer acquisition, product adoption, and revenue across our cybersecurity portfolio through experimentation, lifecycle marketing, conversion optimisation, and performance-driven campaigns.
Expected Outcome:
Consistent growth in customer acquisition, conversion rates, repeat purchases, and revenue.
Community Outreach & Relationship Building
Responsibilities:
Engage with cybersecurity communities, practitioners, enterprise security teams, forums, conferences, and influencers to strengthen Packt's presence and identify opportunities that support both product awareness and commercial growth.
Expected Outcome:
Growth in community engagement, strategic partnerships, and qualified acquisition opportunities.
Expert Endorsements & Industry Partnerships
Responsibilities:
Build relationships with recog
📌 Growth Lead (India)
🏢 Packt
📍 India