Key Responsibilities
1. Shopper Activation & Channel Strategy
 Channel & Shopper Insights: Deeply analyze BPC shopper decision trees, buying behaviors, and category dynamics across key retail formats (Hyper/Super, Beauty & Wellness, Specialty stores).
 Activation Calendar: Conceptualize, build, and deploy the annual and quarterly Modern Trade shopper activation calendar aligned with company business plans and brand priorities.
 Current Product Launch (NPD) Execution: Partner with Brand & Supply Chain teams to ensure zero-day launch visibility, sampling drives, shade-finder toolkits, and high-impact secondary placements across accounts.
2. Joint Business Planning (JBP) & Account Co-Marketing

 Account-Specific Programs: Collaborate with National Key Account Managers (NKAMs) to design
customized co-marketing schemes, promotional toolkits, and thematic campaigns (e.g., Summer Sun Care, Festive Beauty Expos, Big Saver Days).
 Category Growth Stories: Develop shopper data-backed pitch decks and selling stories to support KAMs during JBP negotiations with retail category managers.




3. Visual Merchandising (VIS) & In-Store Excellence
 Look of Success & Planograms: Define store-level 'Look of Success' standards and category planograms tailored to BPC shoppers across store tiers.
 POSM & Merchandising Design: Brief agencies and lead the design, production, and end-to-end roll-out of point-of-sale materials (POSM), branded bays, end-caps, tester units, and interactive display assets.
 Beauty Advisor (BA) Enabling: Design trial generation toolkits, sampling mechanics, and product education assets to empower in-store Beauty Advisors (BAs) to drive conversion.
4. BTL Budget Management & ROI Optimization
 Trade Spend Efficiency: Manage and allocate BTL budgets across accounts, ensuring optimal deployment across visibility, schemes, and activation assets.
 Post-Campaign Evaluation: Perform rigorous pre- and post-activation ROI analysis to identify high-yielding mechanics, eli

📌 Shopper Marketing Manager (Gurugram)
🏢 Honasa Consumer
📍 Gurugram