KEY RESPONSIBILITIES
Business Growth
Achieve sales volume and revenue targets as decided for the cluster while managing a healthy brand mix, and effective usage of Activations & Distributions (A&D;).
Develop a strategy to Beat the market. Identify opportunities and use levers like A&D; and credit policy to increase Market Share, and deliver on target.
Review the trade schemes, and monitor effectiveness and modify basis performance
Liaise with and manage Syndicates, retail and wholesale groups and be the first point of escalations.

Sales Planning & Inventory Management
Implement and manage sales planning and stock forecasting strategies with high levels of accuracy and consistency at a cluster level.
Liaise with demand planning and supply chain to understand and address any supply constraints/ issues.

Channel and Distributor Management
Establish distributor/ wholesaler KPIs for driving effective distribution of PRI portfolio.
Ensuring ROI calculation and reporting for distributor.
Ensure timely collection of receivables from distributor, and inventory management.




Ensuring productivity of the manpower on distributor payroll.
Monitor and track Secondary scheme processing.
Strengthen relationships with channel partners (retail and wholesale), especially syndicates, and responsible for channel escalation handling.

Retail Engagement
Ensure periodic coverage of key customer groups and syndicates.
Create the CSM engagement initiative for the cluster.
Create and own the retail engagement plan.
Ensure Channel Play/Hawk eye scores and execution is delivered as per the norm on monthly basis.

Market Intelligence & Performance Monitoring
Regularly conduct retail outlet audits to study market share movements and track market share.
Lead general administration and MIS tracking, tier wise and account wise consolidation for weekly and monthly sales reports; lead business analysis and integrate that analysis into business strategies to get business and better market share.
Gain mark

📌 Cluster Head (Mysuru)
🏢 Pernod Ricard India
📍 Mysuru