About the Company

Key Responsibilities

Category & Business Ownership

Own and drive growth of the Personal Care categories across D2C, marketplaces, and omnichannel channels.
Build and execute monthly, quarterly, and annual business plans aligned with company growth objectives.
Drive category growth through strong commercial planning, assortment strategy, and business execution.
Monitor category performance, identify gaps, and drive corrective actions to improve topline, margins, and profitability.
Analyze customer behavior, market trends, and competitor landscape to identify growth opportunities.

New Product Development (NPD) & Innovation

Lead end-to-end New Product Development (NPD) in collaboration with internal R&D; and product development teams.
Bring strong understanding and exposure to skincare & haircare formulations, ingredients, textures, efficacy claims, and consumer preferences.
Identify market trends, consumer insights, category white spaces, and innovation opportunities to build differentiated product pipelines.
Work closely with R&D;, sourcing, packaging,



and regulatory teams to develop innovative and high-potential products.
Drive innovation strategy across skincare and haircare categories while ensuring commercial viability and scalability.
Translate consumer needs and market opportunities into winning product concepts and launch plans.
Stay updated on global beauty trends, ingredient innovations, and competitor launches.

Product Launches & GTM Strategy

Own and execute end-to-end Go-To-Market (GTM) strategies for recent product launches.
Define product positioning, pricing architecture, communication angles, and launch strategy.
Collaborate with brand, content, performance marketing, CRM, and marketplace teams for successful product rollouts.
Ensure strong positioning, pricing, communication, and channel strategy for all launches.
Monitor post-launch performance and optimize strategies based on consumer response and business insights.

Marketplace

📌 Category Head (Gurugram)
🏢 Miduty
📍 Gurugram