Brand Manager (Bengaluru)

Brand Manager (Bengaluru)

10 Aug
|
BLive
|
Bengaluru

10 Aug

BLive

Bengaluru

About BLive
BLive is India's leading electric mobility platform, enabling businesses, entrepreneurs, and riders to participate in the EV ecosystem through technology, fleet ownership, and end-to-end operations.
With 5,000+ EVs, operations across multiple cities, and the launch of BLive PRIME, we're building more than an EV company—we're building India's electric mobility ecosystem.
We're now looking for a brand manager to help make BLive one of India's most admired and aspirational brands.

Role Overview
We're looking for a creative thinker and strategic marketer who can build memorable campaigns, shape brand perception, and create stories that people remember.
This role goes beyond managing social media or creatives. You'll be responsible for defining how India experiences the BLive brand across every touchpoint—from digital campaigns and events to PR, influencer collaborations, customer stories, and brand activations.
If you love building brands that people admire rather than recognise, we'd love to meet you.

Key Responsibilities
1. Brand Strategy




Own and drive the overall BLive brand strategy.
Develop positioning that differentiates BLive in the EV and mobility ecosystem.
Ensure consistency across all brand communication.

2. Campaign Development
Conceptualise and execute integrated brand campaigns.
Build campaigns around entrepreneurship, sustainability, innovation, and mobility.
Lead annual, seasonal, and product launch campaigns.

3. Content & Storytelling
Build compelling brand narratives.
Develop customer stories, founder stories, and thought leadership content.
Work closely with content, design, and video teams.

4. Influencer & Celebrity Marketing
Identify and execute influencer collaborations.
Build celebrity-led campaigns.
Manage brand ambassadors and strategic partnerships.

5. PR & Brand Visibility
Work with PR agencies.
Develop media-worthy brand stories.
Drive earned media opportunities.

6. Brand Experience
Ensure a consistent brand experience acro

📌 Brand Manager (Bengaluru)
🏢 BLive
📍 Bengaluru

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