About ECL Finance Limited

Edelweiss is one of India’s leading financial services conglomerates, serving a diversified client base across domestic and global markets. ECL Finance Limited (ECLF) is the MSME lending arm of Edelweiss Financial Services.

We play a critical role in India’s expanding credit ecosystem by enabling Micro, Small and Medium Enterprises (MSMEs) with timely, flexible and cutting-edge financial solutions. MSMEs form the backbone of India’s economy, and our purpose is to empower them to grow, sustain and scale their businesses.

Our mission is to be a trusted financial partner to entrepreneurs in the Priority Sector, helping unlock their potential and contribute meaningfully to India’s economic progress and the vision of Atmanirbhar Bharat .

About the Role The Regional Sales Manager is responsible for driving SME secured lending (LAP) business across assigned locations by leading a direct sales team, sourcing through connectors and self-channels, and ensuring achievement of business, profitability, and service metrics. The role focuses on market expansion, customer acquisition, and end-to-end sales execution while maintaining strong internal and external stakeholder relationships.

Reporting To: Zonal Sales Manager/DST Head

Location: (City/Region)

Qualifications & Experience

- Graduate in any discipline; MBA preferred.
- 13+ years of experience in Banking, Financial Services, or Insurance with strong exposure to SME secured lending.
- Proven experience in handling regional sales teams and achieving business targets.

Key Responsibilities





- Sales & Business Development
- Manage and lead a direct sales team for sourcing LAP business through connector channels.
- Drive achievement of login, sanction, and disbursement targets at individual and regional levels.
- Acquire new SME customers through direct sourcing and self-generated leads.
- Ensure profitability and business growth across assigned locations.
- Market Expansion & Marketing Activities
- Execute marketing initiatives in SME clusters such as canopy activities, loan fairs, exhibitions, and micro-marketing campaigns.
- Develop deep understanding of local SME markets and customer profiles.
- Relationship & Portfolio Management
- Maintain and strengthen relationships with existing customers.
- Identify new business opportunities within the existing portfolio.
- Ensure high levels of customer satisfaction and retention.
- Process & Stakeholder Coordination
- Track files end-to-end from login to disbursement and ensure timely collection of PDDs.
- Liaison with internal teams including Credit, Operations, Collections, and Technical for case clearance and quick turnaround.
- Ensure adherence to policies, processes, and compliance requirements.
- P&L; Ownership:





Overall ownership of branch/region P&L;, ensuring profitability through balanced growth, optimal yield, cost efficiency, and portfolio quality.
- People Management & Talent Stability:

Ownership of hiring, team productivity, performance monitoring, and ensuring controlled attrition through engagement, development, and training.
- Customer Satisfaction & NPS:

Ensure high levels of customer satisfaction through superior service quality and timely resolution of issues, with accountability for achieving targeted Net Promoter Score (NPS) for the branch/region.
- Portfolio Quality & Risk Management:

End-to-end responsibility for portfolio health, including monitoring delinquencies, controlling NPAs, ensuring strong credit quality, and preventing fraud.
- Governance, Audit & Compliance:

Ensure strict adherence to company policies and regulatory guidelines; own audit readiness and timely closure of internal/external audit observations.
- Market Growth & Business Sustainability:

Drive sustainable business growth through market expansion, channel development, strengthening local ecosystem relationships, and improving market share.

Skills & Competencies

- Strong understanding of MSME products, especially LAP
- Business acquisition and sales leadership capability
- Market knowledge of the assigned geography
- Ability to drive profitability and growthExcellent communication and interpersonal skills
- Strong leadership and people management ability
- Result-oriented and entrepreneurial mindset

📌 Regional Sales Manager-Small Business LAP (Gujarat)
🏢 ECL FINANCE
📍 Gujarat