Role: Scriptwriter

Gynoveda is building the world's largest chain of Ayurveda fertility clinics. 62 clinics live across 30-plus cities, on a transparent path to 200. Short-form video fills those clinics. This role writes the ads that make it happen.

We are looking for a writer who has experience writing ads for FMCG or D2C brands and lives by the Hook, Message, CTA. Someone who knows the first three seconds decide everything, and that a beautiful script that does not convert is a failure. You report to the Senior Creative Director inside our in-house studio.

What the work looks like

Write hooks, scripts, and storylines for performance ads, reels, explainers, and testimonials, in Hindi and English
Structure every script on Hook, Message, CTA, and defend that structure through the edit
Apply AIDA to turn category insight into a curiosity-driven narrative
Write creative variants for A/B testing,



then read CTR and watch time with the performance marketing team to sharpen the next round
Partner with directors, producers, and editors from brief to final cut
Research the fertility category and surface fact-based angles that debunk myths

Who fits

5 to 9 years writing ads for FMCG or D2C brands, agency or in-house
A portfolio of ad films, reels, or Meta ads with performance numbers behind them
Deep command of hooks, persuasion structure, and call to action
Strong writing in Hindi and English
Comfort on shoots and in the edit room

Location: Mindspace, Malad West, Mumbai. Onsite, Monday to Friday.

Portfolios can also be sent to [email protected].

📌 Script Writer (Mumbai)
🏢 Gynoveda
📍 Mumbai