The Analyst, Business and Competitive Intelligence is responsible for the identification, information gathering, planning and coordinating of sales-based communication activities for a selection of designated accounts and contacts to effectively support business growth. Ultimately sourcing new sales opportunities for the Business Development team through inbound lead qualification and outbound prospecting inclusive of Clinical Solutions, Labs and Biospecimens.
Essential functions of the job include but are not limited to:
Periodically liaises directly with the Business Development team to identify specific companies of interest for continued nurtured outreach and meeting/RFP provision.
Analyzes competitive environment to help make recommendations
Develops an annual outreach plan (reviewed monthly with LM and Business Development team) focused on securing new and repeat business from current and prospective biotech and pharmaceutical companies based on the analysis of:
Social media (business news review, financial news, current lead identification, …)
Competitive intelligence / business strategy (reviewing competitors’ website, conferences, communication/marketing activities)
Decision makers and influencers within the identified company
Undertakes research and analysis of Precision’s markets, competition, product mix, and specified product markets
Works closely with the Marketing teams to coordinate appropriate collateral provision to support the sales efforts of the company
Responsible for updating appropriate systems (Customer Relationship Management, Sales Enablement platforms etc.) in a timely manner to ensure high standards of data integrity and for generating accurate weekly/monthly activity reports
Provides regular feedback to the LM, and Business Development leadership on the positioning of the company regarding pricing, competitiveness, and market conditions
Qualifications
Minimum Required:
Bachelor’s degree in a marketing/communication/sc
📌 Analyst, Business (Bengaluru)
🏢 Precision Medicine Group
📍 Bengaluru
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