KEY RESPONSIBILITIES
Business Growth
Achieve sales volume and revenue targets as decided for the cluster while managing a healthy brand mix, and effective usage of A&D;
Develop a strategy to Beat the market. Identify opportunities and use levers like A&D; and credit policy to increase Market Share, and deliver on target
Review the trade schemes, and monitor effectiveness and modify basis performance
Liaise with and manage Syndicates, retail and wholesale groups and be the first point of escalations
Sales Planning & Inventory Management
Implement and manage sales planning and stock forecasting strategies with high levels of accuracy and consistency at a cluster level
Liaise with demand planning and supply chain to understand and address any supply constraints/ issues
Channel and Distributor Management
Establish distributor/ wholesaler KPIs for driving effective distribution of PRI portfolio
Ensuring ROI calculation and reporting for distributor
Ensure timely collection of receivables from distributor, and inventory management




Ensuring productivity of the manpower on distributor payroll
Monitor and track Secondary scheme processing
Strengthen relationships with channel partners (retail and wholesale), especially syndicates, and responsible for channel escalation handling
Retail Engagement
Ensure periodic coverage of key customer groups and syndicates
Create the CSM engagement initiative for the cluster
Create and own the retail engagement plan
Ensure Channel Play/Hawk eye scores and execution is delivered as per the norm on monthly basis
Market Intelligence & Performance Monitoring
Regularly conduct retail outlet audits to study market share movements and track market share
Lead general administration and MIS tracking, tier wise and account wise consolidation for weekly and monthly sales reports; lead business analysis and integrate that analysis into business strategies to get business and better market share
Gain market intelligence and visibility through competitive

📌 Cluster Head (Mysuru)
🏢 Pernod Ricard
📍 Mysuru