Position: Regional Manager B2B Sales

Location: Chandigarh

Industry: Consumer Goods

Business: B2B Sales

Reporting To: National Sales Manager / Head – Sales

Position Overview

We are looking for a dynamic and performance-driven Regional Manager to lead and expand our B2B sales operations across the assigned territory. The incumbent will be responsible for driving revenue growth, developing key business relationships, managing channel partners, and leading a high-performing sales team. The role requires a strategic mindset with strong execution capabilities to achieve business objectives and strengthen market presence.

Key Responsibilities

Business Development

- Develop and execute regional sales strategies to achieve revenue and profitability targets.
- Identify and acquire new B2B customers across assigned markets.
- Expand business with existing customers through strategic account management.
- Drive market penetration by identifying new business opportunities and emerging customer segments.

Key Account Management
- Build and maintain robust relationships with key institutional and corporate customers.
- Negotiate commercial agreements and ensure long-term business partnerships.
- Resolve customer issues promptly to enhance customer satisfaction and retention.

Channel Management
- Develop and strengthen distributor and dealer networks across the region.
- Monitor distributor performance and implement corrective action plans where required.
- Ensure efficient product availability and market coverage.

Sales Team Leadership
- Lead, coach, and mentor Regional Sales Executives and Area Sales Managers.
- Set sales targets, monitor performance, and conduct regular business reviews.
- Drive a performance-oriented culture through continuous coaching and capability development.





Sales Planning & Execution
- Prepare monthly, quarterly, and annual sales plans.
- Forecast sales, monitor pipelines, and ensure achievement of regional targets.
- Coordinate with Supply Chain, Marketing, and Finance teams for seamless execution.

Market Intelligence
- Monitor competitor activities, pricing, and market trends.
- Gather customer insights to support product development and marketing initiatives.
- Recommend strategies to improve market share and business performance.

Financial Management
- Ensure achievement of revenue, margin, and collection targets.
- Monitor receivables and improve cash flow.
- Optimize sales expenses and regional budgets.

Reporting & Compliance
- Prepare periodic sales reports, forecasts, and business performance reviews.
- Ensure adherence to company policies, pricing guidelines, and compliance standards.

Desired Candidate Profile
- Bachelor's degree in Business, Marketing, Commerce, or a related discipline.
- MBA in Sales & Marketing preferred.
- 8–15 years of experience in B2B sales within the Consumer Goods industry.
- Proven experience in handling regional sales operations and leading sales teams.
- Strong network within institutional, wholesale, distribution, or channel sales.
- Demonstrated success in achieving aggressive sales targets.
- Excellent negotiation, communication, and relationship management skills.
- Strong analytical, planning, and problem-solving abilities.
- Willingness to travel extensively across the assigned region.

Key Competencies
- Strategic Sales Management
- B2B Business Development
- Key Account Management
- Channel & Distributor Management
- Team Leadership
- Sales Forecasting
- Business Planning
- Commercial Negotiation
- Market Analysis
- Customer Relationship Management
- Financial Acumen
- Cross-functional Collaboration

📌 Regional Manager (Chandigarh)
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📍 Chandigarh