Job Purpose

Achieving the Sales Targets, maintaining & Increasing Market Share through incremental Sales & new market development and ensuring highest level of Service standards channel partners & their customers at the branch level

Job Context & Major Challenges

Job Context --

As a Branch Head, major role would be to drive sales at micro level, achieve sales target through Market penetration and increase service standards, thereby increasing Visibility and goodwill among channel partners and distributors to ensure Branch profitability. Also to identify and empanel untapped Channel partners and increase business output through meeting adequate training needs.

Key challenges –

Retaining mind share of TOP business partners in the competitive environment.
Service issues due to poor infrastructure in upcountry markets. (Eg: Lack of awareness of Internet/ E-Mail, Access issues through couriers)
Ensuring sales against competitive products like insurance which have Generate Greater Revenue.

Key Result Areas

KRA (Accountabilities)



(Max 1325 Characters)Supporting Actions (Max 1325 Characters)

KRA1 Achieving sales targets and increasing market share of branch vis a vis industry. 1.Maximising business in allotted territory through distribution channel (IFAs, Banks, PSU and NDs)

Empanling and activation of untapped and potential Channel Partners

KRA2 Managing and maximizing business from Client Relationships through prompt service Developing and maintaining relationship with retail clients, providing information and ensuring high volume of business from clients in assigned territory

KRA3 Identification & Engaging of new Distribution channel partners 1.Developing current distributor relationships at branch

Activation of such distributor relationships by providing timely and relevant info on schemes and the industry etc.

KRA4 Monitoring Compliance to enable high alignment with systems and practises 1.Ensuring that all regulations and statutory compliances are complied w

📌 Branch Manager, Retail Sales, Thrissur (India)
🏢 Aditya Birla Capital
📍 India