About the company
At StudyIn, we believe that the right guidance has the power to change lives. As the world’s most
trusted higher education specialist, we’ve assisted over 1.3 million students in accessing study
opportunities since 2006, placing them at top universities across the UK, USA, Canada, Australia, Current Zealand, Ireland and Dubai. Our global team of 500+ professionals spans 40+ countries worldwide, offering expert counselling, admissions support, visa guidance and university partnerships.

Main Duties & Scope of the role
We’re looking for a data‑driven and creative SEO & GEO Strategist to support StudyIn’s organic discovery across its digital properties. This role goes beyond traditional SEO: you’ll build strategies that ensure StudyIn surfaces prominently in both Google search results and AI‑generated answers from ChatGPT, Gemini, Perplexity, Claude, Copilot and other generative engines.

You’ll be responsible for executing a unified SEO + GEO strategy across multiple domains and landing pages – leveraging content optimisation, programmatic SEO, structured data,



entity authority, and AI‑assisted workflows. Success will be measured by tangible performance outcomes: sustained growth in organic traffic, higher visibility in generative search engines, and increased qualified leads.

This role requires a deep understanding of how both search engines and large language models (LLM’s) discover, evaluate, and surface content, and the ability to work through cross‑collaboration with marketing and internal teams to deliver measurable growth.

Key Responsibilities
● Lead the development of SEO and GEO strategies that align with StudyIn’s goals and brand voice
● Conduct keyword research, intent mapping, and localisation for landing pages and blogs
● Optimise content for generative engines through structured data, entity authority and citation‑worthy assets
● Ensure StudyIn is accurately represented in AI knowledge graphs and training data pipelines
● Monitor and trac

📌 Organic Search Executive (India)
🏢 StudyIn
📍 India