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Experience: 2+ yrs
Location: Bengaluru, Karnataka, India
Job Type: Full-time
We are looking for a data-driven and customer-focused Marketing Automation Specialist to design, execute, and optimize automated marketing campaigns that improve customer engagement, lead nurturing, and revenue growth. This role is ideal for professionals with hands-on experience in Marketing Automation, MarTech platforms, and Email Marketing who enjoy leveraging technology to deliver personalized customer experiences at scale.
As a Marketing Automation Specialist, you will work closely with Marketing, Sales, Product, and Customer Success teams to build and manage automated customer journeys across multiple channels. You will be responsible for campaign execution, audience segmentation, workflow automation, lead lifecycle management, and performance analysis while ensuring marketing operations are productive, scalable, and aligned with business goals.
Key Responsibilities
Design, build,



and manage automated marketing campaigns across the customer lifecycle using leading marketing automation platforms.
Develop and optimize email marketing campaigns, nurture journeys, drip sequences, onboarding programs, and customer engagement workflows.
Manage audience segmentation, lead scoring, personalization, and customer journey orchestration to improve campaign performance.
Collaborate with Marketing and Sales teams to align lead management, campaign execution, and conversion strategies.
Monitor campaign performance using analytics dashboards and generate actionable insights to improve engagement, conversions, and ROI.
Conduct A/B testing on emails, landing pages, workflows, subject lines, and campaign content to continuously optimize performance.
Integrate marketing automation platforms with CRM systems and other MarTech tools to ensure seamless data flow and reporting.
Maintain campaign documentatio

📌 Marketing Automation Specialist (Bengaluru)
🏢 Weekday AI
📍 Bengaluru