Description:

Job Title: Manager - Consumer Activation & Trade Marketing

Industry: Luggage

Location: Mumbai

Experience: 5-12 years

Education: MBA / PGDM from Premium B-Schools only.

Role Overview:

We are looking for a high-impact Consumer Activation & Trade Marketing professional to drive brand visibility, retail excellence, and consumer engagement for a leading luggage and travel gear brand.

The role focuses on building strong in-store presence, driving conversion at point of sale, and executing consumer-facing activations across retail channels including modern trade, general trade, travel retail, and e-commerce offline touchpoints.

Key Responsibilities:

Consumer Activation:
- Plan and execute consumer engagement campaigns to drive brand trial and preference in the travel/lifestyle category
- Develop activation strategies across malls, airports, travel hubs, retail stores, and experiential zones
- Execute BTL activities including product demonstrations, roadshows, kiosks, and seasonal campaigns (travel seasons, festive periods)




- Create impactful consumer journeys aligned to travel lifestyle positioning
- Measure activation effectiveness and optimize based on ROI and conversion data

Trade Marketing:
- Design and implement trade marketing strategy across GT, MT, and specialty luggage retail channels
- Drive solid in-store visibility through planograms, displays, signage, and POSM execution
- Ensure premium brand presence at travel retail points (airports, travel stores, large format retailers)
- Collaborate with sales teams to improve secondary sales through trade-led initiatives
- Manage trade schemes, retailer incentives, and channel promotions

Retail & Channel Execution:
- Work closely with regional sales teams to ensure flawless execution at store level
- Strengthen relationships with retail partners and distributors
- Identify high-potential stores and implement focused growth interventions
- Monitor shelf share, visibility compliance, and competit

📌 Trade Marketing Manager (Mumbai)
🏢 VIP Industries
📍 Mumbai