About Us
Indian Silk House Agencies (ISHA) is one of India's most trusted heritage saree brands — 69 stores across 14 states, built on a legacy of elegance and craftsmanship. We're growing our e-commerce business and need a Performance Marketing Specialist to own performance marketing end-to-end.

Please apply if you have hands-on experience managing live advertising campaigns on Meta Ads Manager and/or Google Ads, including budget management and campaign optimization.

What you'll own:
Plan, execute, and manage live ad campaigns across Meta Ads Manager and Google Ads (Search, Shopping, Performance Max) — hands-on experience.
Own ad spend and bidding strategy to hit ROAS targets
Build and maintain daily/weekly/monthly performance reports: spend, CTR, CPC, conversions, ROAS, CAC
Run structured A/B tests on creatives, copy, and audience segments
Read Google Analytics (GA4)



and Meta Pixel data to diagnose funnel drop-off and fix it
Coordinate with design/content teams to brief creative assets — but the campaign strategy and execution is yours
Manage marketplace ads (Amazon Ads, Flipkart Ads) if you have that experience
Align campaign calendar with e-commerce product launches, offers, and seasonal sales

Qualification & Skills::
1–2 years running live paid campaigns with real budgets on Meta Ads Manager and Google Ads
Comfortable pulling and interpreting GA4 / Meta Pixel data
Can explain ROAS, CAC, CTR, and CPA and how you've moved them on a past campaign
Solid in Excel/Google Sheets — pivot tables, basic formulas for report building
Prior e-commerce brand experience preferred

📌 Performance Marketing Specialist (Kolkata)
🏢 INDIAN SILK HOUSE AGENCIES
📍 Kolkata