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Digital Marketing On Site

Job Summary

We are seeking a results-driven Performance Marketing Executive to manage and optimize paid media campaigns across platforms like Google Ads, LinkedIn Ads, Meta, and other B2B channels.

Job Description

We are seeking a results-driven Performance Marketing Executive to manage and

optimize paid media campaigns across platforms like Google Ads, LinkedIn Ads, Meta, and

other B2B channels. The ideal candidate will have experience in performance marketing

for B2B sectors such as pharma, life sciences, biotech, healthcare, or technology.

Key Responsibilities

Plan, execute, and optimize B2B paid media campaigns across platforms (Google

Ads, LinkedIn Ads, Meta, etc.)

Conduct keyword research and audience targeting to improve campaign relevance

and performance

Create and manage campaigns for lead generation, retargeting, and brand

awareness





Monitor daily performance metrics (CPC, CTR, CPL, ROAS) and provide actionable

insights

Perform A/B testing on ad copies, creatives, and landing pages to maximize

conversions

Assist in setting up and managing conversion tracking and attribution using tools

like Google Tag Manager and Google Analytics

Assist in preparing monthly reports and communicating performance to internal

teams and stakeholders

Stay updated with industry trends, algorithm changes, and platform innovations

How we work with AI

Target Edge has built proprietary AI systems specifically for the craft of B2B performance

marketing, keyword and audience research, ad copy generation, creative briefing, bid

logic, and reporting analysis. You will be trained on them. We expect:

A worldview that AI is a partner, not a threat. AI amplifies capable marketers; it

does not replace them. If you believe that, this role will be one of the most

leveraged of yo

📌 Executive - Performance Marketing (Goregaon)
🏢 Target Edge
📍 Goregaon