*Please note this role would be for Softsens Division.
Key Responsibilities:

Planning and Strategizing
Build brand strategy to drive volume and market share objectives for the year as per Business Plan
Understand the consumer, and develop an appropriate marketing strategy to position the brand distinctly within the category
Own and deliver a 360° brand marketing strategy across digital (D2C/eCommerce) and offline (retail - Modern Trade and Pharmacy) touchpoints
Contribute to the Annual Business Planning process through accurate forecasting of volumes / value for the brand.
Ensure efficient and effective utilisation of Marketing Budget to deliver business objectives

Brand Management
Develop campaigns to drive three critical marketing objectives of awareness, consideration and conversion for the brand both Offline and Online
Drive development of engaging content, manage social media strategy, and build influencer collaborations
Oversee CRM initiatives, email marketing, and customer lifecycle communication
Build and Launch Recent products with appropriate Communication strategies




Build and deploy appropriate brand promotions with focus on effectiveness & efficiency, whilst building brand equity

Coordination and Interface
Interface regularly with MD/COO on project updates and brand performance metrics
Interact regularly with Sales functions - both Online and Offline to ensure appropriate execution and evaluation of brand performance against expectations
Co-ordinate with external agencies to ensure planning and execution of marketing activities

Management of performance, capability and morale
Manage the internal team and external partners across creative, digital, and media verticals
Manage performance of the brand team, support capability building and ensure that individual and individual/ team morale and motivation is positive

Infrastructure and Technology Investment and Management
Analyze Sales data to identify opportunities to meet brand business objectives

Key Sk

📌 Marketing Head (Mumbai)
🏢 VVF Group
📍 Mumbai