About The Role

LeadSquared is looking for an Associate Director – Performance Marketing to lead our global demand generation strategy across organic and paid channels. This is a high-impact leadership role responsible for driving pipeline growth, website performance, and marketing ROI through SEO, AI Search (GEO), Paid Media, Website Growth, and Inbound Lead Operations .

You will define the growth roadmap, lead external agency partnerships, and collaborate with cross-functional teams including Sales, Product Marketing, Content, Design, and RevOps to deliver measurable business outcomes across global markets.

Key Responsibilities

Own and execute the global Performance Marketing strategy to drive qualified pipeline, customer acquisition, and revenue growth.
Lead the end-to-end SEO strategy, including technical SEO, content optimization, backlink initiatives, and website health improvements.
Drive AI Search / Generative Engine Optimization (GEO) initiatives to maximize brand visibility across Google AI Overviews, ChatGPT, Gemini, Perplexity, and other AI-powered search platforms.




Plan, execute, and optimize paid acquisition campaigns across Google Ads, LinkedIn Ads, Microsoft Ads , and emerging advertising platforms to maximize ROI.
Own the company website (WordPress), partnering with web agencies to deliver landing pages, CRO initiatives, technical enhancements, and SEO implementations.
Lead and manage external SEO, Paid Media, and Web agencies, ensuring solid execution, accountability, and measurable business impact.
Oversee inbound lead operations, driving improvements in lead response time, meeting bookings, lead qualification, and conversion rates.
Establish performance dashboards and reporting frameworks using GA4, Google Search Console, CRM , and other analytics tools to monitor channel performance and pipeline contribution.
Partner with Sales, Product Marketing, Content, Design, and RevOps teams to align marketing initiatives with business priorities.
Stay

📌 Associate Director (Bengaluru)
🏢 LeadSquared
📍 Bengaluru