SEO Associate

Department: Marketing & Growth
Location: Mumbai (Work from Office)
Employment Type: Full-Time
Experience Level: 1-3 Years

About the Role
We're looking for a hands-on, execution-driven SEO Associate who thrives on getting things done - not just planning them. This is primarily an SEO role - organic search (on-page, technical, off-page) will be your core, day-to-day focus - with added scope to cover how discovery is evolving: AI Overviews and answer engines (AEO/GEO), community-led search visibility (Reddit, Quora), and app store visibility (ASO) where relevant to the business.
This is not a strategy-only or reporting-only role - you'll be expected to roll up your sleeves, implement changes, run experiments, track outcomes, and iterate rapid.

Key Responsibilities
Core SEO Execution
Own and drive organic search rankings and quality traffic growth as the primary goal of this role - not just visibility, but traffic that converts
Conduct keyword research, search intent mapping, and content gap analysis focused on high-intent, high-relevance queries




Execute on-page SEO: meta tags, headers, internal linking, schema markup, content optimization
Perform technical SEO audits - crawlability, indexation, site speed, Core Web Vitals, mobile usability, canonicalization
Manage and maintain XML sitemaps, robots.txt, redirects, and structured data implementation
Collaborate with content and design teams to optimize existing pages and new content for search performance
Monitor rankings, organic traffic quality (engagement, bounce rate, conversions), and overall performance using tools like Google Search Console, GA4, Ahrefs/SEMrush/Screaming Frog
Backlinking & Off-Page SEO
Build and execute link-building campaigns - guest posting, HARO/journalist outreach, resource-page link building, broken-link building, digital PR
Identify and prioritize link prospects based on domain authority, relevance, and topical fit
Run outreach at scale (email sequences, follow-ups, relations

📌 SEO Associate (Mumbai)
🏢 Truemeds
📍 Mumbai